Medical Device | Medtronic Demonstrating the economic value of minimally invasive spinal surgery on the iPad
Economic value, in addition to clinical value, has become increasingly important to a broad set of stakeholders – from physicians to hospital administrators, payers, and governments. But evidence from economic studies can be difficult to comprehend if one lacks an understanding of health economics. Medtronic’s commercial teams needed a way to present complex data in a clear and intuitive format, understandable for non-experts. This case study describes the use of a web-based platform to demonstrate the value of minimally invasive surgery on the iPad.
One of the key challenges of health economics has always been to communicate complex information to decision makers. Our field has been perceived as something too difficult to understand. The communication platforms facilitate a better dialogue with providers and payers, and there is a lot of potential to use this with other audiences and purposes. We have just begun to appreciate the potential.