Malwina Holownia is an Associate Director of Health Economics and Outcomes Research (HEOR) and Market Access at Certara. She specializes in Health Technology Assessment (HTA) strategy and Central and Eastern European (CEE) market entry for pharmaceutical and medical device companies. Malwina has been instrumental in program development and coordination of the annual Kraków HTA Symposium. She earned a doctorate from the Medical University of Warsaw (MUW).