BaseCase Community Meetup 2025

Martin Snyder, President, Certara Data Sciences

From molecule to market, Certara delivers strategies and tools that transform drug development. Martin Snyder share insights on the company’s strategy and how our solutions maximize your drug’s value and streamline Market Access workflows.

Christian Pichardo, Director, Product Management, Certara

For over 15 years, Basecase has provided value communication software tailored to the industry’s needs. Join us as we share our vision for 2025, ensuring you’re prepared for the challenges ahead.

Tiffany Woodworth, SVP, Biometrics, Data Science & Access, Certara
Olivier Luttringer, Distinguished Scientist, Certara

To enable integrated evidence at each stage of drug development, Medical Affairs is transforming into a strategic role that connects research and development and commercial and market access. In this session, we’ll lay out a vision for Medical Affairs in everything from supporting evidence generation to activating evidence for real-world clinical practice. Our experts will also share stories of pharmaceutical companies leading the way in this area, and discuss how powerful visualizations can better communicate the value of integrated evidence.

Alex Solis, Senior Consultant, Certara

Senior Consultant Alex Solis will showcase the powerful capabilities of the Basecase platform, demonstrating the full potential of our value communication software. This session connects the different capabilities and aims to inspire you with what’s truly possible and show how far the platform can be stretched to meet your needs.

Cynthia Doucet, President, OutcomeSynergy, Inc.

We are pleased to introduce a “Voice of the Customer” series where BaseCase users and leaders share ideas that have made their work successful.

In this session Cynthia Doucet (President, OutcomeSynergy, Inc.), will highlight five areas that have supported successful customer discussions during her 25-year tenure with a large diversified healthcare company and 11 years  leading evidence-based value messaging efforts using BaseCase.   

Daria Lavrentev, Product Owner, Certara

As the demand grows to reach broader internal and external audiences, distributing interactive tools effectively has become just as important as creating them. In this session we will explore how BaseCase users are extending the reach of their value communication by embedding interactive apps into internal platforms and aligning them with their omnichannel strategies. We will explore the following points:

• Why distribution matters: meeting the growing expectations for tool accessibility and impact.
• Internal enablement: integrating tools into platforms like SharePoint.
• External engagement: using BaseCase in omnichannel strategies.
• Examples of successful integrations and their impact on engagement and uptake.

We value your insights as we continue to enhance our platform. In this interactive session, we invite you to share your experiences with our platform and team, as well as provide feedback on a few ideas we are considering for our roadmap. Your input will help us refine our services, prioritize future developments, and ensure we are delivering the most impactful improvements.

We’ll provide a brief summary of today’s sessions and introduce the details of the Basecase “goodie bag” that all participants will receive.