Using customer engagement technology to create value communication tools for ABILIFY MAINTENA® (aripiprazole)
Otsuka id entified several weaknesses in their existing workflow for developing value communication tools. In particular, the time-consuming process of updating or modifying tools using custom app vendors would cause significant delays. To address this, the HEOR and Outcomes Management team implemented a Cloud-based app development platform and started developing tools in-house. The adoption of the customer engagement technology BaseCase Interactive resulted in an approximate 50% reduction in app development timelines and a 75% reduction in overall costs.
I actually created the apps we’ve made so far by myself. It’s a really easy-to-use system. Using an app vendor would take a lot longer – that process usually took a month and a half to get a draft. I probably got to the same point with BaseCase in about a week and a half